Wim Crouwel – Designing Tomorrow
Exhibition branding & graphic design

This project developed a cohesive visual identity for an exhibition honoring Wim Crouwel’s modernist legacy. Drawing from his iconic grid systems and modular typography, the design features clean layouts, asymmetrical compositions, and a minimalist color palette. Deliverables included posters, signage, a brochure, and exhibition merchandise. The work reflects Crouwel’s structured, forward-thinking approach while reinterpreting it for a contemporary audience.